United States Statistics:
1,590 resorts in the United States
- Most resorts are located in Florida, California and South Carolina
- 2002 timeshare sales volumes - $5.5 billion
- Average price for a week of timeshare use - $14,500
- Average maintenance fee - $385 per week of annual use
- 3.0 million consumers own timeshare
- 4.9 million weeks owned
- Average size of timeshare resort - 83 units
Median age - over 50 years
- 84% are married
- 95% own their own home
- Median household income - $85,000
- 46% attended college
- 30% hold a graduate degree or professional degree
Among US timeshare owners:
- Nearly 85% indicate satisfaction with their purchase
- Own the equivalent of 1.8 timeshare weeks
Among the US public who have never owned timeshare:
- 87% have heard of the concept
- 68% have a positive or a neutral opinion of the concept
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Worldwide Statistics:
5,425 resorts Worldwide
- 2002 worldwide timeshare sales volumes - $9.4 billion
- Average price for a week of timeshare use - $10,600
- Average maintenance fee - $325 per week of annual use
- 6.7 million consumers own timeshare
- 10.7 million timeshare weeks owned
- Average size of timeshare resort - 60 units
- Today's Owners*
Purchase Motivation:
- Flexibility (including location, unit size and time of year)
- Opportunity to exchange with other resorts
- Certainty of quality accommodations
- Credibility of the timeshare company
- Satisfaction Rates
Owner Use
- 58% exchanged or banked
- 26% use their time
- 4% give their week to a friend or family member
- 4% rent
- Perception of Product
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